SmileDirectClub
Nigel Barker Influencer Campaign
Role: Creative Director, Copywriter, & Video EditorSmileDirectClub partnered with fashion photographer Nigel Barker to showcase his Smile Journey with his family. The Barkers shot their interviews, pictures, and videos. I was tasked with turning lots of raw footage and photos into social, paid DX, and CRM content.
SmileDirectClub vs. Braces
Paid Social Ad
SmileDirectClub Virtual Convenience
Paid Social Ad
SmileDirectClub App & Teens
Paid Social Ad
SmileDirectClub DX & CRM Content Blocks
Angela Krasteva is a Creative Director with over ten years of experience developing, writing, producing, directing, editing, and telling stories for a variety of platforms. An imaginative, resourceful, motivated, flexible, hands-on professional who can balance artistic vision with business goals while handling multiple projects, deadlines, and creative pivots with ease.